brand strategy to help small brands stand out

Stand out. Be found. And grow your brand.

Do you want to increase your brand awareness & attract the right customers?
Are you spending money on marketing that doesn’t deliver? 
Would you love a strong culture with a highly motivated & aligned team?

Your brand is not just your logo.
It’s the strategic heart of your business, directing your responses to the questions above.

Your brand strategy provides direction, alignment and meaning for all areas of your business.

It defines what you stand for, creates a strong internal culture and shapes the customer experience.

Your strategy helps you establish a distinctive position in the market, connect with the right audience and build your business.

I combine the experience of driving big brand transformation with the knowledge of scaling a startup into a multi-million-pound business whippet.co.uk

Some might say I’m a Rare Thing.

I help you set up your brand for growth and implement the change as you move forward.

why work with me?

it's all about you

It’s all about you

I tailor my solutions to meet your needs and only work where I know I can add real value.

brain - accessible smarts

Accessible smarts

I deliver all the big brand smarts, wrapped up in a straightforward and accessible package.

flexible and fluff free

Flexible & fluff-free

I know you just need to get the job done right, and done fast, so I use an agile approach.

properly useful tools

Properly useful tools

I offer innovative thinking combined with the tools to set you on the right track to growth.

I've walked in your shoes

I’ve walked in your shoes

I’ve grown a business from ‘set up to scaled up’, so I understand the daily challenges you face.

parachute - i don't leave you hanging

I don’t leave you hanging

I offer ongoing support after delivery, to help with implementation and accountability.

Want to work together?

Some of the brilliant brands I’ve worked with

  • M&S logo
  • Holland & Barrett logo
  • Tesco logo
  • Freeset logo
  • Currys logo
  • Wickes logo
  • Carluccio's logo
  • Iceland logo
  • M&S Bank logo
  • Dreams logo
  • Pizza Express logo
  • Carpetright logo

A word from some of my clients

  • "We rapidly grew engagements, contracts, and increased client buy-in"

    “Carla quickly understood us, our business and our industry. She developed our brand strategy including our values which were particularly important to us to capture our personality.

    She then recommended a brand reposition that accurately represented our capabilities, the competitive landscape and the needs of our clients.

    This resulted in evolving our brand assets and developing our tone of voice.

    Since collaborating with Carla and applying the strategy we have been able to better convey our highly technical services and approach all levels of organisations.”

    Yousif Ashaa, CEO, Panoptic Cyber

    ★★★★★

  • "I would give Carla 11/10 stars if I could"

    “I heard a saying the other day ‘don’t be a drain, be a radiator?’

    Carla is exactly that! She’s a safe pair of hands who has added invaluable insight to Polymensa over the years. ”

    Daniel De La Cruz, Founder, Polymensa

    ★★★★★

  • "I’d recommend Carla to anyone"

    “I’ve worked with Carla on a wide range of projects, ranging from quick-response tactical design, to full-scale rebrands. She stands out by really listening to and understanding the brief and tailoring the work perfectly to time-scales, budget and business requirements.

    She’s able to apply herself across multiple sectors, always with an eye to what will work for the overall brand, and what will work for the end consumer.

    I love the way Carla is keen to get stuck into the details of any project, and the thinking she applies to any work, however big or small.

    I’d recommend her to anyone.”

    Andrew Hill, Head of Marketing Strategy, M&S Food

    ★★★★★

  • "Carla has added value in a multitude of ways"

    “From our Brand Marketing strategy through to commercial operations and growth planning, Carla has added strategic value to your business. Carla’s approach is straightforward. friendly and pragmatic and she’s a delight to work with. I wouldn’t hesitate to recommend her.”

    Debbie Humphreys, Founder, Redhound

    ★★★★★

  • "Carla works in a values-driven way and is driven to deliver"

    “Carla is fantastic to work with - takes a brief, gets to the point and very quickly comes back with a super response. She combines great experience, a sense of humour and strong execution. I’ve been lucky enough to work with Carla on a few projects and they have always been consistently well-managed with strong delivery.”

    Adrian Hodes, Marketing Director, Curry’s PC World

    ★★★★★

  • "Your expertise raised our game Carla. You rock!"

    Josh Heaton, Portal Studio

    ★★★★★

  • "My business is healthier than ever! Multiple awards and shortlisted for Selfridges!"

    “Carla really understands the challenges of running a small business. She’s been invaluable in helping me define my brand, establish my target audience and develop my brand communication. As a result my business is healthier than ever! This year I’ve won multiple awards and have been shortlisted for a space in Selfridges Food Hall. Thank you Carla!”

    Michelle Graham, Founder, The Plant Prep

    ★★★★★